How to use pay per click campaigns in your business

How to use pay per click campaigns in your business

BY Anurag Dubey | 13 February, 2024 | Views (85)

Pay per click (PPC) campaigns are a great way to get into online advertising without spending a fortune. You can start with a small budget and see a big return on your investment over time. But before you start, it is important to understand all the various goals that come to your mind for your PPC campaign.

Make your list

Email lists are an attractive way of marketing your services and products. Get people to agree to receive a marketing message from you through permission-based marketing. That is, they sign up on their own to receive the message. They usually receive some kind of gift to sign up.

Promote an event

Short-term goals are really great to fill with PPC campaigns. Events usually have a set date that they are going to be, and this bodes well for pay per click because people don't like to miss out. With a deadline expiring, people are likely to sign up if they hear about it through PPC.

Sell ​​your e-Book

Do you have a published e-book you want people to know about? Starting a PPC campaign to promote your book is a great way to get more people to buy it. You can allow your ad to be sent to the video trailer of your book and an order page.

Gain More Followers

If you are trying to build a community on Facebook, running promoted post ads or other types of PPC campaigns to make your group known can do wonders to get more followers.

Be more involved

You can run a promoted post on Facebook, Twitter and pintrest to get more engagement on a particular post that you want people to reply to. However, when you get the commitment, be sure to respond to increase the impact.

Promote a contest

If you have a competition without PPC, you may be very disappointed with the results. Competitions are amazing ways to build your list and gain more awareness of your brand.

Close more sales

PPC can also be used to promote a direct product for direct sales rather than promoting a list or post. Sometimes people just want what you have to offer and they want it now, not later. Create an effective sales page and PPC advertising can be linked directly to the sales page for better results.

Leaving consumers behind

A major use of PPC is to retrieve people who have seen but have not purchased, your website and your offers. Bringing them back is a major use of PPC campaigns because sometimes people leave just because they are busy and reminders to come back will help.

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